A NAIVE HISTORY OF SHOPKEEPING
In the early times, primitive methods of transport and production meant that, in general, it made sense to manufacture distribute and consume locally. A roman high street would have a blacksmith, woodworker, a baker, a basketmaker and a scribe offering local goods and services that were customisable to specific uses or local taste. Humans learnt to manage their local resources rather than plunder them.
The industrial revolution changed that forever, as goods became mass produced, easy to make in factories, and easy to transport thanks to efficient shipping, canal and rail systems, the village shop changed from being a small manufacturing unit to just acting as point of sale.
In the middle of the last century as the customer became more mobile through private and public transport, a new method of consumption developed, where the customer visited the distribution centre or warehouse, to buy increasingly cheap, internationally produced goods in environments known as supermarkets and big boxes. This spelt the demise of the city centre, as the smaller shopkeeper and specialist store collapsed due to an inability to compete in opening times, service and low low prices, thanks to the bulk buying power of the ferociously aggressive global megabrands.
This unsustainable behaviour rapidly led to the collapse of the oil-economy, that had previously allowed uninhibited growth of consumption, and total mobility to the rich of the world, whilst ignoring the needs of the poor, which inevitably led to widespread envy and dissatisfaction, which in turn fuelled religious and territorial conflict.
The subsequent rape of the earth’s fossil and natural resources meant that humankind was looking into the abyss, but amazingly massive change occurred as humans were forced to turn their backs on greed, and a decision was made to work together for survival. They looked at all the technologies that had been developed by the superpowers for profit and warmongering and these were pressed into service to save the world from auto-destruction.
Luckily the beginning of the 21st century had seen a revolution happening in computing power, genetic engineering and nanotechnology. Communities got organised, looked again at their local resources and decide to use them more wisely, and through technological developments that allowed hi-tech, sustainable production a second micro-industrial revolution was created, which allowed the human race to survive, and rather than constantly seeking expansion growth and new horizons, humans learn to maintain, cherish and improve what they had been given.
The end result was what we see now, which is small, specialist shops providing local products from sustainable sources, customised to local tastes…
Much like the medieval high street.
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